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T-Mobile in Hot Water Over Price Lock Ads and Plan Changes

Old price lock ads are shared online, as customers threaten legal action and switch carriers.

Last updated: March 23, 2025 7:14 am
By
Jean Gilles
2 Min Read
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T-Mobile’s attempt to smooth things over with a free line for long-time customers feels a bit like putting a band-aid on a bigger wound.

The truth is, many users are feeling betrayed right now. They’re digging up old T-Mobile ads – the ones that promised rock-solid price locks – and throwing them back at the company like a mirror reflecting broken promises. This whole mess started with those ‘pricing updates’ T-Mobile sprung on legacy plans, the very plans they’d once touted as untouchable.

And it’s not just the price hikes. The forced march to the T-Life app? That’s another sore spot. People are literally walking out of stores to avoid it. Then there was that app glitch, the one that made everyone think their free lines vanished. It’s like T-Mobile is testing their customers’ patience.

You can feel the anger online. Those old price lock commercials are being shared like protest signs. People who once raved about T-Mobile’s service are now talking about switching. And let’s not forget the T-Mobile employees caught in the middle. They’re facing a barrage of questions they can’t answer, bearing the brunt of customer frustration. It’s a tough time for everyone involved.

Of course, there are the legal threats. Some people are wondering if it’s worth it, while others are determined to hold T-Mobile accountable. Meanwhile, T-Mobile is trying to win back hearts with more free lines, a gesture that’s landed with a mixed reception. Some are grateful, others are saying, ‘Thanks, but no thanks, I just want fair pricing’.

T-Mobile’s initial statement clearly wasn’t enough. They need to address the feeling of betrayal directly. This whole situation is a stark reminder of when Apple had to pull those Siri ads after the iPhone 16 didn’t quite live up to the hype. It’s a lesson in the importance of keeping promises, especially when you’re dealing with people’s hard-earned money and trust.

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