Shopify Won’t Hire If AI Can Do the Job, Says CEO

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In a rather bold move, Shopify CEO Tobi Lütke has mandated that teams must first prove that AI cannot handle a task before requesting additional headcount or resources, CNBC reports.  

Lütke’s memo, which he shared on X and was reportedly sent late last month, poses a thought-provoking question: ‘What would this area look like if autonomous AI agents were already part of the team?’

He emphasized that ‘reflexive AI usage’ is now a ‘baseline expectation’ at Shopify, calling AI ‘the most rapid shift to how work is done’ in his career. Lütke also stressed that effective AI use is a learned skill and a ‘fundamental expectation’ for all employees, with AI proficiency even being integrated into performance reviews.

Lütke concluded by stating the company’s formula for success: ‘our collective sum total skill and ambition at applying our craft, multiplied by AI, for the benefit of our merchants’.

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