In a groundbreaking move, Adobe and TikTok have joined forces to create an integration many TikTok creators will be excited about. The two tech giants have collaborated to bring TikTok’s Creative Assistant directly into Adobe Express, marking a significant milestone in social content creation.
Access to TikTok Creatives Assistant will make it easier for creators to edit videos tailored explicitly for TikTok. This collaboration aims to streamline the process of creating and optimizing video content for TikTok. The integration will allow users to leverage the user-friendly features of Adobe Express and TikTok’s extensive knowledge of its engaged audience.
Stacy Martinet, Vice President of Marketing Strategy and Communications at Adobe, highlighted the significance of this partnership, emphasizing how it reduces the time and resources needed for content creation across various platforms. Sofia Hernandez, Global Head of Marketing at TikTok, also expressed excitement about integrating Creative Assistant within Adobe Express, emphasizing its ability to empower businesses of all sizes to create large-scale TikTok-first campaigns.
Increased visibility and engagement
This integration makes editing videos tailored for TikTok seamless and potentially increases the visibility and engagement of the content created through Adobe Express. According to a report by TikTok, videos optimized for its platform enjoy 74% more attention and engagement from users. In addition to organic engagement, brands with optimized ads on TikTok witness 3.3X more action outcomes, such as clicks, likes, and shares, than other platforms. So, advertisers will also benefit from this integration.
Easier content creation process
In addition to the already impressive tools catalog, Adobe Express users can access many professionally crafted templates, Adobe Stock video clips, audio elements, stickers, and a TikTok-exclusive video creator tool. With this integration, creators will have a much smoother content creation process since it makes refining video content more accessible and incorporates TikTok’s best practices for getting more engagement and viewership.
It will also enable creators to create and schedule TikTok posts from Adobe Express. This integration also marks a significant expansion of Adobe’s developer ecosystem. Adobe aims to allow developers to integrate several creative tools, such as generative AI, into their suits of apps. This integration is a win for creators as it will make the experience of creating within Adobe apps much more seamless.
The TikTok Creative Assistant add-on for Adobe Express is now available in English for all free and Premium Adobe Express users in all regions that support TikTok. Future updates will likely incorporate more languages to make this integration more accessible to more users across different parts of the world.
