Wendy’s puts the brakes on surge pricing: After the internet went wild about it, Wendy’s clarified that they have “no plans” to implement surge pricing in 2025. The fast-food chain confirmed this in an updated statement on Tuesday night.
The company clarified its intentions, emphasizing that new digital menus will provide more flexibility to highlight different items at various times, not increase prices during peak hours.
During a recent earnings call, Wendy’s CEO mentioned plans to test “dynamic pricing” features. This term, often associated with surge pricing like Uber’s, caused some confusion. However, Wendy’s has since clarified that their version of dynamic pricing does not involve raising prices based on demand.
Instead, their new digital menus will offer more flexibility to highlight menu items at different times, potentially based on weather or popular choices. They remain committed to providing consistent pricing for customers regardless of demand.
Several major publications reported Wendy’s supposed plans, including Gizmodo, the Associated Press, and The Washington Post t. This news went viral on social media, with customers expressing outrage through memes and comparisons to the stock market. However, it’s important to note that Wendy’s has since clarified that they are not implementing surge pricing.
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