Apple’s TV streaming service, Apple TV+, is reportedly losing a billion dollars a year. They’re facing tough competition, and people are being picky about what they subscribe to.
Apple has spent a lot on shows and movies since 2019, but they’ve cut back recently. This comes as many big media companies are trying to make money, not just spend it. They’re cracking down on password sharing and offering bundles to keep customers.
Apple even teamed up with Netflix and Peacock to create a special bundle for Comcast internet users. But is it working?
Data shows Apple TV+ has the highest rate of people canceling their subscriptions compared to other big streaming services, except Starz.
Apple’s approach is different. They have fewer shows, but some are really good, like “Ted Lasso” and “Severance,” and they even won an Oscar for “Coda.” Apple says their shows have gotten tons of awards.
We don’t know exactly how many Apple TV+ subscribers there are, but it’s much less than Netflix. Apple TV+ isn’t as popular in other countries, which is a problem since the US and Canada streaming market is getting crowded.
