Apple’s iPhone 15 dominated global smartphone sales in Q3 2024, showing strong demand for premium devices with standout features. According to Counterpoint Research, Apple’s iPhone 15 and Pro models led sales, with Samsung and Xiaomi securing positions in the top 10—a sign of a stable yet competitive market.
The iPhone 15’s success shows growing interest in high-end smartphones. For the first time in Q3, Pro models made up half of Apple’s iPhone sales, highlighting the demand for advanced features.
In Q3, Apple’s iPhone 15 held the top spot with a 3.5% market share, followed by the iPhone 15 Pro Max and iPhone 15 Pro. Samsung’s Galaxy A15 4G and A15 5G came in fourth and fifth, showcasing Samsung’s strength in the mid-range market.
Other models, like the Galaxy A35 5G, Galaxy A05, and Galaxy S24, further secured Samsung’s broad appeal, while Xiaomi’s Redmi 13C 4G ranked ninth, appealing to budget shoppers. Apple’s iPhone 14 held the eighth position, maintaining its popularity.
The iPhone 15’s success is partly due to Apple’s financing and trade-in options, which have made its devices more accessible to a wider range of consumers. These incentives, along with Apple’s reputation for quality and ease of use, continue to attract diverse income groups.
Notably, early sales were driven by the Pro models, favored by tech enthusiasts. Over time, interest shifted toward the standard iPhone 15, which, while more affordable, still offers the core Apple experience. This shift suggests that Apple has successfully balanced high-end appeal with accessibility for a broader audience.
