Disney+ is going teal, and I have to say that I like it. It’s different.
Recently, Disney officially launched “Hulu on Disney+,” allowing U.S. Disney Bundle subscribers to stream content from both platforms within the Disney+ app. While Disney+ and Hulu remain separate apps, bundle subscribers can now watch Hulu content within the Disney+ app.
The update features a new logo by loyalkaspar, a teal color palette, and an orchestral mnemonic composed by Academy Award-winner Ludwig Göransson. The new branding seamlessly combines Hulu’s vibrant lime green with Disney+’s classic blue, creating a fresh and inviting feel that celebrates the combined platform and a new era of storytelling.
Stand-alone Disney+ subscribers will see Hulu content merchandised across the platform. This includes expanded upsell options for additional devices, making it easier to upgrade for just $2 per month more.
To celebrate the launch and new branding, Disney is launching a 360-degree marketing campaign showcasing how the services work together. This includes eye-catching ads, cross-branded social media posts, and interactive events on both coasts, including Disneyland Resort and Walt Disney World Resort activations.
