Meta’s adding a bunch of new AI tools to help ads work better. They’re using what they know about how people react to ads to get more people to buy stuff.
Meta says their AI, called Andromeda, looks at millions of ads to find the best message for each person, saving advertisers money. Now, they’re adding more tools to their Advantage+ sales campaigns, giving the AI more ways to boost sales online and in stores.
Basically, Meta’s AI is getting smarter at showing ads to the right people.
Advantage+ Catalog ads and Advantage+ Shop Ads
And there are more options for advertisers now. You can now use Advantage+ Catalog ads with influencers, which helps you reach more people. Plus, Meta’s AI can now show extra products people might like when they see an ad. This has led to a 14% increase in sales in tests.
Meta’s also testing AI models that show clothes on different body types, like Google does. This helps people see how things might look before buying. They’re also making checkout easier for Advantage+ Shop Ads, so you can collect customer info right away.
More AI image editing
They’re also trying AI text for ads and more AI image editing. And they’re expanding location-based ads, showing nearby stores that have what you’re selling. These ads have worked well in tests, with lower costs and higher sales.
Soon, Meta will test ads in Facebook notifications. People might not like this, but they’ll only see ads from brands they’ve shown interest in.
Meta’s also letting advertisers get email info from people who want discounts, so they can build their contact lists. This is like how stores ask for your email.
And finally, you can add links to specific pages in Instagram ads, which helps people find what they want. This has increased clicks and lowered costs in tests.
These updates make Facebook and Instagram ads more effective, especially with Meta’s AI. Keep these new options in mind for your ads.
