Netflix is making it easier for subscribers to share memorable moments from their favorite shows and movies.
On Monday, Netflix introduced “Netflix Moments,” a new mobile feature that allows users to quickly clip and share scenes to social media platforms like TikTok, Snapchat, and Instagram Stories directly from the app on iOS and Android.
Netflix Moments also lets users bookmark scenes while watching, saving them to their My Netflix tab for easy access later. The feature offers a seamless way to share clips across platforms like Instagram and Facebook, and there are plans for more enhancements in the future.
The launch coincides with Netflix’s “It’s So Good” campaign, featuring stars like Giancarlo Esposito, Cardi B, and Simone Biles. The campaign highlights the joy of discovering scenes that resonate, sparking conversations, and inspiring viral trends. “There’s something magical when a powerful story finds its audience,” said Esposito. “Everyone is captivated, and the passion just keeps growing.”
Netflix has been steadily adding new interactive features, including the Two Thumbs Up button in 2022. After rolling out the Play Something shuffle feature in 2021, it retired the “Surprise Me” shuffle feature in 2023.
