As the Black Friday season kicks off in early November, Rivian is aiming to attract gasoline car owners to its electric vehicles. For U.S. and Canadian customers who own or lease a gas or hybrid vehicle—no trade-in needed—Rivian is offering $3,000 off select 2025 R1S and R1T models through November 30, 2024.
This “All-Electric Upgrade” offer marks a shift from Rivian’s earlier trade-in program, which ran from April to June and gave up to $5,000 in incentives for owners of certain 2018 gas-powered models from brands like Ford, Toyota, and BMW. Now, Rivian requires only proof of gas or hybrid vehicle ownership to claim the discount when ordering an R1S or R1T from R1 Shop.
Rivian’s not alone in offering incentives this November. With car sales slowing and inventories building up as supply chains improve, major automakers and dealerships are expected to compete with sizable discounts through the end of the year.
According to CarEdge Insights, Stellantis, in particular, is entering the season with the most inventory, followed by GM and Ford. Conversely, brands like Toyota and Honda, which have lower inventories, may not feel as pressured to offer steep discounts.
Despite gradually improving prices, CarEdge Insights notes that average car prices remain above affordable levels, though the trend is expected to ease as inventories increase.
