Netflix, known for its binge-watch model, has ventured into live TV. Recently, David Chang’s Dinner Time Live show, featuring a cooking competition with Josh Gad and Wiz Khalifa, aired live, offering a different flavor from the usual polished cooking shows.
Live programming is still new for Netflix, but it’s part of its strategy to draw in more viewers — including those on its ad-supported plans. While Netflix customers still largely prefer ad-free streaming, live events allow Netflix to introduce ads for everyone, even those on ad-free plans.
Netflix’s shift to live content has seen some trial runs with events like a live Chris Rock comedy special and a Love Is Blind reunion (despite a tech glitch). Next year, Netflix plans to broadcast three hours of live wrestling each week. This format lets Netflix test its tech on smaller shows before scaling up.
For many viewers, live programming might feel strange on Netflix, but it’s a natural evolution for executives like Brandon Riegg. After adding movies, foreign-language shows, and even interactive content, live TV is Netflix’s next move to capture audiences who crave diverse content.
Netflix’s live lineup includes various formats — from comedy to cooking shows. Riegg secured big draws, like Chris Rock addressing the Will Smith incident live. While early experiments had some tech issues, Netflix continues refining its live-streaming tech for future events, such as a highly anticipated boxing match between Jake Paul and Mike Tyson.
Looking ahead, Netflix plans to add more live sports, starting with two NFL games on Christmas Day. While Netflix is cautious about big investments in live sports, it’s clear that live programming is set to play a big role in Netflix’s future, with potential moves like live wrestling on the horizon.
