Today, TikTok announced an upgrade to its TikTok Academy education platform, introducing a variety of new and refreshed courses designed to help marketers optimize their promotional strategies on the app.
Originally launched in 2022, TikTok Academy offers courses focused on strengthening core TikTok skills, with additional content introduced last June. Now, as the holiday season approaches, the curriculum has been updated once again with fresh insights and resources.
According to TikTok:
“TikTok Academy, the official learning destination for marketers and agencies, has just leveled up! With enhanced learning content on a brand new interface, it’s your ultimate go-to to become an expert in TikTok ads.”
The platform’s curriculum is organized into five main streams, each packed with insights tailored to TikTok marketing, including guidance on TikTok’s “Creative Codes”—six essential elements TikTok considers critical for effective outreach.
TikTok Academy offers these courses free of charge, and each is packed with practical tips and strategies. The courses are concise (under an hour, except for “TikTok Basics”), making them easy to fit into busy schedules. Even experienced marketers will find valuable tips to sharpen their approach and make the most of TikTok’s ad opportunities.
Completing the courses also allows users to earn qualification badges to prove their expertise.
Find out more about the updated TikTok Academy here.
