From all-electric to halfway: Mercedes pushes back EV goal. Luxury carmaker Mercedes-Benz has delayed its goal of exclusively selling electric vehicles by 2030, reflecting the broader auto industry’s cautious approach to the electric car market due to slower-than-anticipated sales growth.
In 2021, Mercedes-Benz expressed strong optimism for electric vehicles, announcing plans to exclusively sell EVs by 2030, with the possibility of adjustments based on specific market conditions.
In a recent earnings statement, Mercedes-Benz adjusted its electric vehicle sales target for 2030 to 50%, acknowledging current market realities. This statement reflects a shift from their previous, more optimistic projection of full electrification.
Although electric vehicles (EVs) saw significant growth, reaching nearly 8% of the US market and 13% in Europe by 2023, sales momentum has slowed. This shift reflects evolving consumer preferences, with buyers increasingly concerned about price, charging times, and reliability. In contrast, hybrid sales have risen steadily as some individuals prioritize a middle ground between gasoline and electric powertrain options, potentially waiting for the charging infrastructure to become more robust.
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